ABSOLUT DROP LIMITED EDITION
The 2018 Absolut limited edition bottle is all about Love. But around the world, racism. sexism, homophobia and fear are on the rise. So we travelled to three continents, collected every hate sign possible and transported them to Spain, home to one of the only labs in the world that could extract the ink through a process called ‘Deinking’. And with that ink, brought it to the Absolute factory in Sweden, where it was used to print messages of love onto every bottle, and then sent to over 80 different countries with a brand new life. The launch film was directed by the wonderful Future Deluxe people.