WHO STOLE THE CUP?
Directed by Pedro Martin-Calero, the ad stars football legends Cafu, Vicente del Bosque, Stefan Effenberg and Diego Maradona, plotting to steal the Cup. Shot in a cinematic style, the ad is a nod to the great Hollywood crime capers of the past.bwin has kicked off the campaign asking its customers to figure out which football legend committed the crime. Each of the football legend suspects, feature across all channels of the campaign from TV, out of home and online. From the teaser phase all the way through to the reveal of who the thief is, the audience will be left guessing, bwin revealed.