WHO STOLE THE CUP?
Bwin, one of the biggest betting companies in Europe, commissioned us with a campaign for the World Cup.
So we created the first ad you can bet on.
Directed by Pedro Martin-Calero, the ad stars football legends Cafu, Vicente del Bosque, Stefan Effenberg and Diego Maradona, plotting to steal the Cup.
Shot in a cinematic style, the ad is a nod to the great Hollywood crime capers of the past. Bwin kicked off the campaign asking its customers to figure out which football legend committed the crime, and then rolling out a multidisciplinary campaign running across every channel that left viewers guessing who did it. Bets were open at Bwin, until we released a film revealing who the culprit was.
It was Maradona, obviously.
Press and Poster