Who Stole the Cup?

Bwin, one of the biggest betting companies in Europe, commissioned us with a campaign for the World Cup. 

So we created the first campaign you can bet on.

Directed by Pedro Martin-Calero, the ad stars football legends Cafu, Vicente del Bosque, Stefan Effenberg and Diego Maradona, plotting to steal the Cup. 

Shot in a cinematic style, the ad is a nod to the great Hollywood crime capers of the past. We kicked off the campaign asking its customers to figure out which football legend committed the crime, and then rolling out a multidisciplinary campaign running across every channel that left viewers guessing who did it. Bets were open at Bwin, until we released a film revealing who the culprit was. 

It was Maradona, obviously.

Life is confusing.
Insurance doesn’t have to be

Confused.com brings clarity to the bewildering world of insurance. To engage the British public, we run ads with crazy mind-tickling questions, and the provide surreal solutions under the direction of the wonderful director Vedran Rupic.

Is a hot dog a sandwich? Why do we struggle to walk on a broken escalator? These satisfying questions form the basis of our entire brand world that flexes across hundreds of touch points, making Britons feel even more confused that they usually are.

(Everything you are about to see is 100% historically accurate.)

Audi Tottenham Hotspurs

As a proud sponsor of Tottenham Football Club, Audi commissioned BBH for a brand campaign.

In homage to 70s and 80s racing posters, creatives David Lasar and Thibault Michal created a set of beautiful images and headlines, turning the team colours into geometric lights and used them as a dramatic source of light for the entire scene. They were carefully crafted by the incredible work of photographer Rick Guest and retoucher Gary Meade.

The Vodka with Nothing to Hide

Take a look at a bottle of Absolut. The brand's integrity is as pure as its spirit, and the company is as transparent as its iconic bottle. In fact, the only secret behind their vodka is that there is none. Absolut is the vodka with nothing to hide.

To prove it, we got them all naked. Including the CEO.

Vespa, the iconic Italian scooter brand by Piaggio, has always embodied a sense of freedom, joy, and spontaneity.

To pay homage to Vespa’s post-war spirit of the 1950s, we launched a global campaign featuring a series of illustrations and idents as lockdown restrictions began to ease worldwide.

Our social media listening revealed that after months of isolation, people were yearning for the small joys of everyday life. The series, titled ‘Together at Last,’ celebrates the reunion between people and the experiences they missed during lockdown: riding to work in the sunshine, escaping the city, exploring cultural landmarks, or simply reuniting with friends.

Craft has been a passion of mine throughout my career, so it was an immense honor for me to become the Head of Art at BBH London. During my tenure in this role, the agency achieved the top spot in the agency rankings of Luerzer's Archive Magazine. Here are some of my favorite pieces of work that I was able to elevate.

It’s Payback Time.
Stand Up to Cancer

Cancer was one of the leading causes of death in 2013, but we’re at a turning point.

For the first time, more people in the UK are surviving the disease than ever before. Through fundraising, we can accelerate the day when all cancers are cured.

To promote the 2013 ‘Stand Up to Cancer’ telethon among Channel 4 viewers, we aimed to inspire hope. Directed by the talented Smith & Foulkes through Nexus, this short film raised £14 million in donations—a 30% increase compared to the previous year’s ‘Stand Up to Cancer’.

E4 Shutdown

May 7th, 2015. Election day in the UK. When young people tuned in to E4, they didn't find their favorite shows. Instead, they found Darren.

Our mission was to motivate young people to vote, so we decided to remove the temptation to stay at home and watch TV. We shut down the channel and replaced our regular programming with Darren. For 12 hours. No ad breaks.

The social response was incredible, and unexpectedly, Darren became one of the most viewed broadcasts in E4's history. As a result, the youth vote increased by 6% compared to the previous election. We're obviously taking all the credit for that.

We still can't believe the channel let us do it.

Hunted

‘Hunted’ is the first real-life thriller in British television history, where 14 ordinary people must evade capture from a team of expert hunters.

To promote the show, our goal was to immerse people in the paranoia of being hunted. We used a wide array of touch points to provide contextual tips for anyone considering going on the run, with each execution meticulously tailored to its location.

Our campaign was omnipresent, with so much advertising space secured that the average Londoner encountered the ads 33 times throughout the campaign duration. The advert was directed by Alex Boutell.

Paralympics 2012

I led the off-air campaign for the acclaimed 'Meet the Superhumans' project.

Before 2012, the Paralympics were often seen as a feel-good event focused on inclusivity, lacking the intensity and drama of major sports competitions. Channel 4 completely transformed this perception, presenting Paralympians as formidable athletes ready to take on the world.

Our goal was to capture the pivotal moment before these athletes became legends. As the light from the Olympics closing ceremony illuminated the stadium, we saw the inside, where our heroes were just about to take the stage. The real action was about to begin.

We wanted to showcase the Herculean efforts and extraordinary achievements of Paralympic athletes, highlighting the incredible physical, emotional, and mental challenges they had overcome. 'Meet the Superhumans' encapsulated all of this. The campaign’s bold and confident approach transformed any sense of pity into awe, compelling people to rethink their preconceptions. The campaign was shot by the incredible Wade Brothers.

Based on this idea, we launched the campaign with an campaign that run just after the Olympics 2012 closing ceremony. The gorgeous headline was written by Claire Watson.

And a year after, our Superhumans returned to London for the Anniversary Games. I made this in tandem with the awesome Stacey Bird and Jack Croft.

Alexina - ‘London’ Promo

I had the privilege of directing the video for Alexina’s third single, "London." Scotland-born and London-based, Alexina is one of the most promising newcomers on the London pop scene.

Partnering with Record Label One Two Many and production company Black Sheep Studios, and produced by Nnena Nwakodo with graphic design by Daisy King, the film captures Alexina’s fierce journey to forget her ex.

When every corner of the city brings back memories of him, burning his picture might not be enough…

Limited Edition 2019

The 2018 Absolut limited edition bottle is all about Love.

But around the world, racism. sexism, homophobia and fear are on the rise. So we travelled to three continents, collected every hate sign possible and transported them to Spain, home to one of the only labs in the world that could extract the ink through a process called ‘Deinking’.

That ink was then brought to the Absolute factory in Sweden, where it was used to print messages of love onto every bottle, and finally sent to over 80 different countries with a brand new life. The launch film was directed by the wonderful Future Deluxe people.

Artists Collaborations

Absolut’s ethos is about using creativity to help make a better, more open world. With a rich history of partnering with some of the best artists around, our task was to bring new names onto the art scene and tackle some of the biggest issues we face as a global society.

The Olympics are all about pushing limits and achieving greatness. We wanted to capture that spirit to show that Samsung is proud to be an Olympic sponsor by pushing the boundaries of animation and creating something people haven’t seen before.

To do this we created an immaculate, polished, animated film with ultra-high attention to detail. The athletes’ movements not only felt realistic and believable, but heroic, gravity defying and epic.

The athletes interact with famous Japanese landmarks showing just how beautiful it is when athletic grace meet centuries old culture and tradition. Extra care and attention were given to smooth, dynamic camera moves and pacing. Neck-snapping speed ramps created a tension the viewer can really feel.

Directed by Chis Palazzo through NY animation powerhouse Buck, we spend three days capturing the movements of ten different olympic athletes and then stitching all of them everything into one: the total athlete.

The Monument against Cancer

Cervical cancer claims the lives of two women every day in Spain (over 700 per year), yet awareness of this issue remains dangerously low. In December 2007, a vaccine was developed to prevent this deadly disease. In response, six scientific associations led by SEGO (Spanish Association of Gynecology and Obstetrics) joined forces to launch an awareness and prevention campaign.

In a quest to commemorate this pivotal moment in history and ensure the news spread as widely as possible, we decided to erect a monument in a public park. The monument would bear the names of the first 25,000 individuals who helped amplify awareness through various channels such as the internet, online platforms, buzz marketing, mailings, ambient marketing, TV, and print media.

Our goal is to ensure that the significance of the first cancer vaccine is never forgotten.

The 13Th Street Cuisine

To mark the 10th anniversary of 13th Street, we were tasked with launching a campaign that would engage its loyal viewers while appealing to all fans of action and suspense movies.

We introduced the 13th Street Cuisine—a pop-up restaurant offering horror-themed dishes crafted by renowned Spanish chef Darío Barrio in collaboration with our agency team. Photographer Francesc Guillamet skillfully captured stunning images of the menu.

Each meal was priced at €50, and astonishingly, the restaurant was fully booked throughout its two-month run.

Quizás Quizás Quizás

For the global unveiling of the new feminine fragrance 'Quizás, Quizás, Quizás' by Loewe, we envisioned and brought to life a playful, surreal and whimsical world, where men are mere toys for women.

The campaign, beautifully captured through the lens of acclaimed Spanish photographer Eugenio Recuenco, invites viewers into a dreamlike narrative where femininity exudes power and allure.